Volcanic Eruptions, Earthquakes and…New Social Enterprises?

On June 4th, 2011, Chile’s Puyehue Volcano erupted, spewing a cloud of ash around the globe. 100 kilometers away, San Carlos de Bariloche, a small town in Argentine Patagonia, blanketed in ash over a foot deep. The local Patagonian economy has been severely disrupted: sheep and cattle herds have been deprived of their food source, the fields they once grazed now covered by ash. Regional transportation has halted, hampering the prized tourist industry of the mountainous region. After over a month, flights to Bariloche only just resumed on July 6th. Having experienced the February 2010 Chile earthquake myself, I am naturally inclined to monitor the fallout of natural disasters in that region. However, my preoccupation with this particular natural disaster over the past month lies in the fact that on August 26th, I will be traveling to Bariloche to begin a yearlong fellowship with Fundación Gente Nueva.

My name is Zoe Schlag and I graduated from Tufts University in May 2011 with a degree in International Relations. Through the Empower Program, I will partake in a Schwab Foundation Network Internship with Fundación Gente Nueva, a non-profit organization that works with the most marginalized sectors of the Bariloche community through educational, capacity building, and microfinance initiatives, among others. For the past month—with all regional transportation in and out of Bariloche indefinitely canceled—I have been wondering when (and how) I would actually arrive to begin my work.

With the airport having been reopened, I now expect that I will be able to begin my Empower fellowship as planned. However, given that I may experience a volcanic eruption or earthquake myself while in Bariloche, I decided to explore social enterprises and the myriad of ways in which they respond natural disasters.

Lately, it seems that not even a few months go by before news of yet another natural disaster arrives: the Indonesia tsunami, Hurricane Katrina, the Haiti earthquake, the Icelandic volcano eruption, Pakistani floods, and most recently, the earthquake and tsunami in Japan. Traditional responses to natural disasters have in the past been spearheaded by national governments and international organizations such as the Red Cross and Catholic Relief Services. Today, these organizations are still at the forefront of natural disaster response efforts, but they now collaborate with and involve individuals of the international community on a more intimate level through social media, new technologies, and economic redevelopment initiatives.

New technologies that capitalize on our interconnectedness have arguably led to the greatest change in disaster response practices. For example, the advent of SMS donations provides a way for donors to quickly and conveniently donate to aid organizations, which effectively lowers the threshold for participation and therefore increases the frequency and speed of donations to disaster zones. Social media such as Facebook and Twitter have likewise been effective in galvanizing donor support and action. Additionally, they are able to serve as a medium of communication between victims and the rest of the world. I know this personally: as soon as I had access to the internet after the earthquake in Chile, one of the first things I did was post on my Facebook page that I and my host family were alright.

Along similar lines, crowdsourced news sites have emerged, featuring citizen journalists who have survived a natural disaster. In addition to providing on-the-ground information inaccessible to professional journalists, the roles these individuals take on empower them, allowing them to make a contribution in the aftermath of disaster.

New technologies have also allowed for new processes of support to emerge. One such process, Crisis Mapping and Early Warning, uses communication technologies to prepare, mitigate and respond to emergencies (Harvard Humanitarian Initiative). A particular social enterprise that has had success implementing this new process is Ushahidi, a non-profit tech company that “specializes in developing free and open source software for information collection, visualization and interactive mapping.” Using “heat maps” following Haiti’s earthquake, Ushahidi provided a tool for Haitians to see where violence and aid were particularly concentrated, and, from the reverse end, revealed to donors where aid should be targeted.

Innovative business enterprises that directly engage the local economy have likewise cropped up. Following the 2004 tsunami, P2P Rescue, a non-profit that works to “raise awareness about and deliver support to Sri Lanka” began to sell “Tsunami Birdhouses.’ Made by Sri Lankans and utilizing materials salvaged from the wreckage of the disaster, all proceeds of the birdhouses go toward supporting P2P’s mission.

In the wake of natural disasters, a newfound sense of solidarity is often cited as the sole positive outcome produced by a natural disaster. However, we should also recognize the innovative solutions that are being produced by social enterprises. Eventually, these solutions will become the tools to help mitigate future disasters more effectively.

Because Bariloche lies beside a major fault line running down Chile, earthquakes and volcanic eruptions are the norm there. Knowing this, I now look forward to exploring the disaster response mechanisms that have developed in Bariloche—particularly since the June 4th eruption—as I carry out my Schwab Foundation Network internship.

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1 comment
  1. Zoe, I’m so glad you have been able to reflect prior to the beginning of your experience. I love that you are looking at the problems caused by natural disasters and are able to see how the international and national community responds. You also see where there is information missing- a perfect in to starting an entrepreneurial project or entreprise. I can’t wait to see all that you will achieve over the year and I’m crossing my fingerst that you will be able to get there on time without a hitch 🙂

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